Every serious conversation we have about automation arrives at the same question, usually about twenty minutes in, usually asked slightly apologetically

Almost every business that comes to us has already had a go at this. Someone on the team is a bit technical, they've had a play with Zapier or Make, and there's a half-finished automation sitting in an account that nobody quite trusts.

Ask most business owners in the UK what's holding them back and you'll hear about margins, hiring, or the cost of borrowing.